Success Story · YouTube + Embracon + Unfy
Embracon achieves +54% Search Lift with YouTube Shorts and creators.
Discover how Embracon expanded its brand consideration and generated 54% more search intent with an authentic content creator strategy.
+54%
Search Lift
+8%
BrandLift
2025
Creators Deals
The Challenge
Expanding consideration in a highly competitive market
Embracon is one of Brazil's largest independent consortium administrators, specializing in plans for real estate, automobiles, and services. The challenge: connecting with interested audiences in an authentic and deep way, expanding brand consideration.
In a sector where trust is everything, banners and traditional ads don't create the real connection that leads someone to search for and consider a consortium brand. A more native, authentic, and audience-specific language was needed.
Users exposed to creators were 54% more likely to search for Embracon on Google.
The Approach
Creators Deals 2025: three pillars of results
Understanding the opportunity to connect with the audience through a native and authentic language, Unfy proposed participation in the Creators Deals 2025 program.
Nano and Micro Creator Curation and Selection
We selected creators specific to Embracon's audience — not by size, but by relevance and affinity with consumers interested in consortiums.
Focus on YouTube Shorts Format
We bet on the format with the greatest potential for organic reach and virality, maximizing the impact of each piece of content created by partners.
Organic Content + Paid Media
The content was posted on the creators' organic channels and boosted by media to scale the message and amplify high-performance creatives.
The Results
Numbers that speak for themselves
The Creators Deals 2025 campaign generated measurable impact on brand consideration and search intent — the two most valuable indicators for a consortium brand.
Search Lift
+54%
relative search lift
Users who saw our ads on YouTube were 54% more likely to search for Embracon compared to those not exposed to the campaign.
Product
YouTube Shorts · Partnership Ads
BrandLift
+8%
relative consideration lift
The campaign resulted in a +8% relative consideration lift on Brandlift — more consumers started considering Embracon as a consortium option.
Objective
Increase brand consideration
Testimonial
“The campaign with Google Creators connected us to a new audience with authenticity and impact. We were able not only to generate qualified leads, but also to significantly expand brand consideration. It was an action that brought results and relevance, and reinforced the power of influence as a bridge between brand and consumer.”
Helder Oliveira
Martech Manager · Embracon
Full Material
Download the Complete Case Study
Access the complete material with all the details of the Embracon + Unfy strategy, creatives, and learnings from the Creators Deals 2025 campaign.
Next Step
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