Success Story · Casa & Video + Unfy
Casa & Video's social dashboard was built by talking to AI — with Unfy's MCP.
17 profiles, across their own accounts and competitors, in a dashboard the business team itself built and keeps evolving. No spreadsheets, no development queue: 6 hours saved every week.
6h
every week
17
profiles
1 wk
per new view
Social Dashboard · CVLB Group
Monthly engagement evolution
Group accounts vs. competitors
Casa & Video
Le Biscuit
Competitor median
AI-generated analysis
What worked, lessons learned, and content suggestions.
Illustrative dashboard — real data lives on the client's internal network.
The Challenge
Manual spreadsheets to track 17 profiles
CVLB Group runs two of its own brands — Casa & Video and Le Biscuit — and tracks a set of competitors, 17 profiles in total. The social team needed a single view, with engagement as the primary metric, to understand what works in content, both in-house and outside.
Before the project, everything was tracked in hand-filled spreadsheets. Part of the data simply wasn't tracked at all, because the manual effort would have been too high.
And there were more than 15 requests for new views in the team's queue — they had to move fast, without relying on traditional development.
The Solution
A dashboard generated and published by Claude
Powered by Unfy's MCP, built on the company's standard layout and published on its internal network.
Unfy data via MCP
Laura pulls data from all 17 profiles straight into Claude through the connector. No manual exports, no intermediate spreadsheet.
Conversational building
They discuss with the AI which views are possible, the AI recommends the charts, and the team gives feedback on each version.
Direct publishing
The dashboard is published by Claude itself on the internal network, on the company's standard layout template.
Case facts
Area
Social media / social measurement
Team
Laura Ribeiro, Amanda Souza and Maísa Gomes
Unfy product
MCP, Reports, Dashboards and Monitoring
Stack
Unfy MCP + Claude + Meta integration
What the Dashboard Delivers
Six views built with Unfy data
Monthly engagement evolution
Each account's curve, month by month.
Metrics per profile
Engagement, followers, likes per post, Reels plays, and relative reach.
Competitor comparison
The competitor median versus the group's two accounts.
Top 5 and bottom 5
Per brand, filtered by format — Post, Reels, Story, or all.
Competitor content
Up to two per profile, with the highest interaction in the last 30 days.
AI-generated analysis
What worked, lessons learned, and content suggestions.
Add-ons
Their own content — static posts and Reels — via the Meta integration.
Comment management: categorization, negative-comment filtering, and an approval flow.
The Results
Less manual work, more content decisions
6h
/week
saved on previously manual processes
17
profiles
own and competitor accounts monitored
4
/month
reports generated from Unfy data
1
week
from team request to a new view live
Qualitative gains
A single social dashboard in daily use by the team, with both own and competitor data.
Access to data that wasn't tracked before because manual collection was unfeasible.
AI-generated competitive content analysis, with actionable recommendations.
Autonomy: the business team evolves the dashboard with no developers, absorbing requests with no queue.
A direct feedback loop with Unfy — the client is a testing partner for new MCP features.
Engagement impact of the content recommendations: currently being tested.
Testimonial
“With Unfy's MCP, I pull data from our accounts and our competitors straight into Claude and turn it all into a dashboard the social team uses every day. The process is conversational: the team asks for a new view, I talk to the AI, and the dashboard evolves.”
Laura Ribeiro
Marketing and Performance Specialist · CVLB Group
Next Step
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