Success Story · iGoal + Unfy
Stop burning money on traditional display ads.
Discover how iGoal, through Unfy, helped major brands scale their results by over 290% by replacing common ads with the power of micro-influencers.
+294%
Revenue — Bancorbrás Turismo
+216%
Revenue — PicPay
+105%
Revenue — BV Financiamentos
The Landscape
The great challenge of modern digital marketing
Are you still investing heavily in banners and display ads that everyone ignores? While display media still has its place, the market has changed.
The modern consumer seeks connection, truth, and real recommendations. The numbers don't lie: the micro-influencer activation strategy developed by iGoal with Unfy generates spectacular results compared to traditional channels.
Micro-influencers convert up to 4.8× more than traditional display media.
Real Data
Influencers vs. Display Media
See the direct impact on revenue and conversion rates of major brands that trusted iGoal + Unfy's methodology and technology.
Bancorbrás Turismo
Micro-influencer activation over 5 months.
+294%
in total revenue
Challenge
Average monthly revenue stagnant at R$ 41k/month.
Result
+294.74% increase in total revenue
| Channel / Influencer | Conversion Rate | Superiority |
|---|---|---|
| Traditional Display Media | 3,86% | |
| @becca_olinaap | 18,43% | +4.7× vs. display |
| @thamaramaiaof | 18,79% | +4.8× vs. display |
| @reycosta | 16,05% | +4.1× vs. display |
| @erikamarques | 15,93% | +4.1× vs. display |
“Even with the display campaign showing a good conversion rate, influencers generated significantly superior results.”
PicPay
12-month performance campaign focused on content creators.
+216%
in total revenue
Challenge
Scale conversions for a consolidated product.
Result
+216.67% increase in total revenue
| Channel / Influencer | Conversion Rate |
|---|---|
| Traditional Display Media | 0,66% |
| @sarakellen_official | 2,26% |
| @tiagocosmo | 2,16% |
| @iankacristini | 2,09% |
| @isadorasenna | 1,48% |
BV Financiamentos
9 months humanizing the credit ecosystem.
+105%
in total revenue
Challenge
Generate high-value closed contracts in a competitive niche.
Result
+105.88% increase in total revenue
| Channel / Influencer | Conversion Rate |
|---|---|
| Traditional Display Media | 0,57% |
| @tiagosouzacs | 3,66% |
| @sarakellen_official | 3,59% |
| @driellydrudi | 3,17% |
The Human Factor: Activations brought the audience closer, generated high credibility, and made influencers the brand's most effective channel for closed contracts.
The Methodology
Why does the iGoal + Unfy solution work?
Smart and Assertive Selection
We don't just look at followers. We find the right micro-influencers that speak directly to your target audience through our data intelligence.
Total Performance Focus
Campaigns structured end-to-end to generate sales, qualified leads, and signed contracts — not just superficial engagement.
Measurable Results
Track in real time the conversion rate and real return of each partner creator in the campaign.
Full Material
Download the Complete Case Study
Analytical charts, detailed methodologies, and insights that iGoal and Unfy collected over these months of campaign. See how to apply these benchmarks to your strategy today.
Next Step
Ready to transform your business performance?
Stop accepting conversion rates below 1%. Do like iGoal and design the perfect influencer strategy for your product.